WHO ARE WE?
Digital Content Lab is a base where the greatest minds concerned with digital marketing and business come together to develop the best digital content strategies for your company, product or brand.
Our services are varied and can be tailored to your needs.
Our digital marketing audit process gives you with a ‘snapshot’ of your organisation’s current digital marketing health and compares you with industry competitors.
The purpose of the audit is to identify the relative strengths and weaknesses of your current digital marketing activities and highlight opportunities for improvement.
It is from these findings that your digital strategy will be developed.
Let us walk through your website the same way your customers would. Find out why your page is not converting and how you can improve the experience.
Our process is inexpensive, quick and delivers practical solutions.
Whether you already have a digital presence or not, we can assist.
We specialise in getting start-ups on their feet and competing with the big boys.
It all starts with a sound strategy and answering these questions:
Who is your customer?
Where can you find them (online)?
How to get their attention so that they come to your website and not someone else’s?
With a combination of qualitative and quantitative data, we determine the top 20 to 40 keywords or phrases in your industry.
This data is weighted according to volume, cost per click, competition and value. Including the correct keywords and phrases in your heading, sub-headings, page content, meta data and image names can benefit your SEO ranking and paid media.
It also identifies the type of content you should be creating for your website in order to attract the right traffic.
At DC Lab we work miracles with content. Give us anything in any format and we will transform it for you into any digital format you require.
Companies are sitting on a goldmine of information that customers would love to have, but they don’t know how to repackage or re-purpose it for digital channels.
We can help; social media posts, animated banners, explainer videos, infographics, emailers, websites.
If its digital – we can do it!
Another thing we do well is we write – about anything you want.
But we take it to the next level and include your top keywords. After all what’s the point of writing about interesting things if your customer can’t find it?
SEO blogging is a term we created for the process we follow for writing articles with purpose – to achieve organic ranking in search engines.
At DC Lab we approach social media intelligently.
We have a three-phase strategy that we will implement for you.
1) We will build your communities
2) We will get them to your website
3) we will get them buying your products.
Social media can serve a purpose that extends beyond likes and loves.
Want to learn to fish?
Our CEO is a digital marketing guru and a master trainer.
She is the author of five digital marketing online courses and the mastermind behind many successful digital strategies.
Let her develop and deliver a training programme for you or your employees so that you can level up.
Its never too late to convert to a digital marketer.